Eleiko's expertise helps Rugby cricketers to meet the demands of the modern game

With the demands of modern cricket, strength and conditioning training has never been more important to youngsters aiming to play at the highest levels. And, thanks to Eleiko, Rugby School now has a unique facility

With the demands of modern cricket, strength and conditioning training has never been more important to youngsters aiming to play at the highest levels. And, thanks to Eleiko, Rugby School now has a unique facility for its cricketers to make the most of their development indoors. 

Tasked with transforming an old shooting range into a modern gym facility fit to help youngsters with great sporting ambitions, Eleiko employed their expertise in the field, which has stood the test of time since 1957, to ensure the needs of a top sporting school like Rugby are now being met. Eleiko pride themselves on building strong partnerships, from the initial consultation phase to the post-install education. Initial site visits form the foundations for the overall project, allowing them to really get a feel for the facilities they will be transforming. 

This also ensures they can cater for the needs of each school’s talented sportspeople, whether they’re hoping to employ their training on the cricket field or elsewhere. 

“Through the consultation phase and site visits, we gained a clear understanding of Rugby School’s vision for the space,” explains Eleiko’s strength expert Jayne Jones, who worked on the development at Rugby from start to finish. 

Next, a 2D map of the proposed project is created by Eleiko’s facilities design team, who work on gyms all over the world, followed by the creation of custom-designed products to help schools looking to really bring out their pupils sense of pride when they train.

At Rugby, this included custom rack colours, as well as branded Prestera rack plates, turf track and plyo boxes. 

“Personalising the equipment was important to Rugby School due to their rich history and a unique identity as a school,” says Jones. 

“Adding these branded elements help to create a memorable experience for the athletes.” 

“We then began to consider the project from an installation perspective, recognising the importance of coordinating around key dates to ensure a smooth process.” 

The finished gym includes features such as custom-branded Prestera racks and a variety of Eleiko strength tools such as speciality barbells, sport training plates, plate dumbbells, a dual adjustable pulley machine and more. 

Eleiko is now planning to organise an Independent Schools Day, hosted at Rugby School, which will allow the company’s dedicated education team to offer their expert advice and guidance to independent schools from around the country. 

This will give coaches the opportunity to learn more about how they can make the most of strength and conditioning training and equipment for all the talented young sportspeople on their books. 

“It’s a real passion of ours,” says Jones. “We see Eleiko as an ideal fit for these facilities, and we’re committed to partnering with our clients from start to finish. 

“Our goal is to work closely with them to design innovative, brand-aligned spaces that go beyond simply installing equipment. 

“It’s about building long-term partnerships that help our clients maximise the potential of the environments we’ve created together.”

To find out more about Eleiko, click here. 

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