JAMES COYNE - EXCLUSIVE: It is not clear whether a highlights package would extend to a traditional hour-long evening show on, say, BBC Two – as has been the case in winter Ashes series down the years
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Posted by Marc Evans on 04/12/2021 at 00:21
For all the fuss being made about the new age of digital highlights, where people watch on I-pads and phones, a traditional hour of highlights on a more accessible decent screen would please everyone more. Surely it would attract more viewers, even in today's digital age. For all Sky's trumpeting terrestrial TV still has a bigger audience.
Posted by Marc Evans on 01/12/2021 at 23:51
Whilst I understand the changing face of media in the 21st century and that cricket must move with the times if it is to sustain development with the modern day audience, it is a shame that major international sporting events have been hijacked by the pay for view brigade. Terrestrial channels, which everyone has access to, no longer seem to be able to win bids for major sporting events and watching them on I pads and monitors is no substitute for the big screen. Not everyone is addicted to shoegaze phone viewing.
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