The Hundred replica children's kits will not include KP Snacks branding

Shirts designed for kids aged 16 or below will be sold without sponsors following criticism of the partnership, the company have confirmed

• The Hundred 2020 - Men's competition fixtures
• ECB criticised for KP Snacks link-up

KP Snacks will remove their branding from children's shirts for The Hundred amid widespread criticism of the partnership.

Kits designed for kids aged 16 or below will, therefore, be sold without a sponsor.

Hula Hoops, Skips, McCoy's, Butterkist, KP Nuts, Popchips, Pom-Bear and Tyrrells are among the shirt sponsors for the eight men's and women's teams in the new 100-ball competition.

The NHS have been among the skeptics of the link-up, suggesting it was "disappointing" for the England and Wales Cricket Board to agree to such a deal.

ECB officials hopes the new 100-ball format will bring a new audience to the sport, with young families with children among the chief target market.

But in an effort not to over-publicise the relationship between The Hundred teams and the snack partner, logos will not be emblazoned on the kits.

"We have chosen not to brand the replica kits for people aged 16 or under as part of our team partnership with The Hundred," KP Snacks told BBC Newsround.

"In 2018 we began introducing colour-coded reference intake icons on the front of our packs to help people be more informed about the choices they are making when buying our snacks. 

"Our responsible marketing policy means we only target adults who can make informed choices based on our clear on-pack information."

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