ECB secure LV= General Insurance sponsorship deal for England Tests and County Championship

A three-year deal has been struck with the insurance company, replacing former sponsors Specsavers

The England and Wales Cricket Board have confirmed a new three-year sponsorship deal with LV= General Insurance.

The firm are the new title sponsor of England men's and women's domestic Test series and the County Championship, until 2023.

Former partners Specsavers opted not to renew their contract, thought to be worth £2m per year, in 2020.

ECB chief executive Tom Harrison said: "LV= has a long and proud history of supporting cricket and their return as a partner will benefit all levels of our game. 

"We know how much our fans are looking forward to a summer of cricket and we continue to work closely with Government and plan for how we can safely welcome supporters back to our venues."

Managing Director at LV= GI, who previously sponsored the Championship from 2006-2015, Heather Smith added: "As a business, we’ve got a strong heritage in cricket going back almost 20 years and this partnership with the ECB gives us a fantastic opportunity to build on what we’ve done already and deepen relationships across all forms of cricket."

Joe Root's side face India in five Tests this summer, starting on August 4 at Trent Bridge, before matches at Lord's, Headingley, The Kia Oval and Emirates Old Trafford.

Meanwhile, the revised County Championship begins on April 8 with a new three-divisional format following last season's inaugural Bob Willis Trophy.

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