The club will no longer be known as 'Durham County Cricket Club' or as the 'Durham Jets' and instead will just be known as Durham Cricket and Durham Lions, and have also added a new logo...
Durham County Cricket Club have announced that they have changed both their name and their logo ahead of the upcoming 2019 County Championship season.
The club will no longer be known as 'Durham County Cricket Club' or as the 'Durham Jets' and instead will just be known as 'Durham Cricket' and 'Durham Lions' for T20, and have also added a new logo.
The new logo (above left) features a roaring, or possibly snarling, lion's face in the shape of a D, and this will be used to represent the club from now on.
The traditional shield design will, however, still be used for their County Championship shirt, but some tweaks have been made to give it "cleaner" look (above right).
Welcome to the future; Durham Cricket
— Durham Cricket 🏏 (@DurhamCricket) February 27, 2019
➡️ https://t.co/g2rpcIlcvc#ForTheNorth pic.twitter.com/ZLDmkCqv9A
Durham chief executive Tim Bostock said: "The new identity, which is designed to be emotive, inspiring and to encapsulate the club’s identity for players, staff and fans alike, combines traditional elements associated with Durham Cricket – such as the lion and the colours – with a new dynamic creative design, which resonates with our ambition to take the club forward into a new era of success, both on and off the field.
"Moving to Durham Cricket allows for better representation of the club as a whole."
Durham marketing director David Jackosn added: "Various consultation processes were carried out with groups of members, staff and club stakeholders to ensure the new brand would allow us to take Durham Cricket forward while retaining links to the heritage of the club.
"Having reviewed the marketability of new emerging cricket brands across the world, alongside successful football, NFL and NBA franchises, the new design has taken references from a variety of sources to provide an instantly recognisable brand that can be used consistently and effectively across all mediums."
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