Vitality extend and expand partnership with ECB

The health and life insurer will continue to sponsor men's and women's T20Is, the T20 Blast, and recreational cricket, and will also move into domestic red-ball cricket

The England and Wales Cricket Board (ECB) have extended their partnership with Vitality for another three years.

Vitality, a health and life insurer, will continue to be the title partner of men's and women's T20Is, the T20 Blast (a contract they've held since 2018), and recreational T20 cricket, as well as being an official partner of The Hundred and Test cricket.

They have also taken on the naming rights for the County Championship, which will be known as the Vitality County Championship in 2024.

Previous sponsors LV= Insurance opted against renewing their contract at the end of 2023.

^{Vitality will sponsor the County Championship in 2024, taking over from LV= Insurance [Steve Bardens/Getty Images]}

Alan Perkins, commercial director at the ECB, said: "We are delighted to renew our partnership with Vitality, who has provided long-standing support for cricket in England and Wales since 2013.

"The extension of the partnership will see Vitality deepen its commitment to the sport, whilst also continuing to raise awareness of the importance of leading healthy and active lifestyles, as official wellness partner across all formats of the game. We look forward to working closely with Vitality in the years to come."

Vitality CEO, Neville Koopowitz, added: "We're delighted to announce this expansion of our partnership with the ECB today, to further support cricket at all levels and increase visibility of both the men's and women's game.

"Through this partnership we hope to inspire many more people to play or return to the sport and think about how getting active can support them to live healthier lives, which perfectly aligns with Vitality's core purpose."

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